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autentica cuba

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The Cuban Ministry of Tourism has teamed up with Toronto based branding agency Brandworks to design and reinvigorate it’s brand. The concept is based on showing real life situations in an effort to show an authentic Cuba. Politics aside, I think that the new campaign is definitely in the right direction of reintroducing Cuba as a desirable vacation spot.

http://vimeo.com/26323429

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This entry was published on May 19, 2012 at 2:41 pm and is filed under Design, Life. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

One thought on “autentica cuba

  1. No lie: Definitely makes me anticipate the comm department at CSUF launching a study abroad in Cuba!

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